Insights

In MSME growth strategy, even a single product, buyer, or region can keep an MSME alive. It can also make the business fragile. Demand shifts, raw material prices rise, payment cycles stretch, and one large customer can change terms overnight. Diversification reduces that risk, but only when it is based on evidence, not excitement. For Indian MSMEs, the best route is practical: study demand, test small, improve the product, then scale what works. Diversification starts with u